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#ThisGirlCan

Sport England says its This Girl Can campaign is “changing behaviour” a year on from its launch.

Independent research says 2.8 million women aged 14 to 40 who recognise the campaign say they have done some or more activity as a result.

And 1.6 million of those women say they have started exercising.

The snapshot survey asked a sample of 1,000 women in November 2015 about the physical activity they did and their awareness of the campaign.

The initiative aims to inspire women of all ages to participate in physical activity and exercise.

“I’m very encouraged by these new figures,” said Sport England chief executive Jennie Price.

“They show This Girl Can is not just being talked about, but is also changing behaviour.”

However, she added that there is still work to do.

“With a gender gap of 1.73 million fewer women playing sport compared to men, we need to keep getting the message out there that women come in all shapes and sizes and levels of ability,” said Price.

“They should all feel able to exercise and play sport.”

Did you know?

▪This Girl Can films have been viewed 37 million times on the campaign’s YouTube and Facebook channels alone.

▪540,000 women and girls have joined the This Girl Can social media community.

▪There has been 660,000 tweets using #ThisGirlCan

▪The campaign has been talked about on social media every single day since it launched on 12 January, 2015.

▪The campaign has been talked about in more than 110 countries.

Source: BBC – Jan, 2016

Members of The Summer Camps Trust UK

We are delighted to announce that Learn and Experience are an official member of The Summer Camps Trust.  We look forward to working closely The Summer Camps Trust…

“The Summer Camps Trust aims to raise awareness of the social and eductional benefits of the unique experiences that summer camps offer
The Summer Camps Trust want to enable many more young people in the UK to enjoy the fun and the learning from taking part in residential summer camps.

The Summer Camps Trust believe:

Residential summer camps offer real benefits to children

The Summer Camps Trust want children in the UK today to get the chance of running about and playing together, of having adventures, of making new friends in new places, of exploring the countryside, of laughter and excitement, of having stories at bedtime

The Summer Camps Trust want to support summer camps as a way for children to have real, exciting childhood experiences away from the world of TV, computer games and advertising. The life skills, the positive attitudes and the insights summer camps give are vitally needed

Summer camps should be a treasured national asset

The whole of society and education would gain from wider national recognition of summer camps, similar to that in America and France. The Summer Camps Trust want weeks to be regarded as important parts of educational provision for young people from all walks of life in the UK”